Fundamentals of Visual Design
Organisational principles of composition
Type anatomy & typesetting
Idea generation & development
Project – Type-based poster
Design for Print
Grid systems – layout and page design
Type for print
Setting a visual language & concept
Usability & functionality in print
Printing techniques
Project – Brochure + Collaterals (Postcard / Invite / Poster, Carry Bag, etc.)
Design for Digital
Decoding brand language
Combining Type & Imagery
Visual persuasion
Storyboarding
Design for Social Media Screens
Project – Creatives for Social Media
Brand Identity Design
Evolution of Branding
Fundamentals of Branding: What lies beneath?
Elements of Brand identity
Form Generation & Manipulation
Design process
Project - Logo design & application on merchandise etc.
Brand Promotion & Communication
Understanding a Creative Brief
Developing a brand narrative (Hook, Message and Call to Action)
Content Matrix: Inspire–Inform–Entertain–Persuade
Evaluating & Testing ideas
Presenting design process and outcomes to clients
Project - Design assets (print & digital) to launch / promote a brand
Portfolio Development
Building an industry-ready portfolio
Visual Storytelling
Working with Motion Graphics
Storytelling techniques
Combining visual, audio and text
Incorporating interactive elements
Understanding performance of visual media
Campaign / Event Branding
Combining strategy and design
Developing a Design system: beyond logo
(Typography, Colour, Patterns, Imagery, Iconography)
Applying a Design System to create a range of design outcomes
Working with hybrid media
Preparing Client Pitch Presentation
Project - Brand Book / Manual + Design Assets
Campaign Design
Principles of motion
Combining strategy and design
Plan and execute a Creative Brief
Content Matrix: Inspire–Inform–Entertain–Persuade
Understanding Collaborations
Planning and running a multi-channel campaign
Create multimedia stories
Evaluating and testing
Project: Collaterals for multi-channel campaign